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Photo by Jenna Perfette Photography

Our Story

Flora Wu Ellis
FLORA WU ELLIS
FOUNDER & CEO

Our Story

When planning my own wedding, I looked everywhere for tools to help me organize my planning. I was surprised to learn from friends (and books and blogs) that everyone was using homemade spreadsheets. After making my own spreadsheet and starting my search, I couldn’t believe how hard it was to find basic information about vendors online.

For all other purchases in my life—big and small—I could find information at the click of my mouse. But, for one of the biggest purchases in my fiance’s and my new life together, we had to contact each and every wedding vendor directly to get good information.

The period between getting engaged and married is a special time that should be cherished, so I made it my mission to give this time back to couples with Unveil.

Flora Wu Ellis

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